“FEED YOUR AMBITION 2018” CAMPAIGN LAUNCH
16 October 2018
On Saturday, 13 October 2018, the National Council Against Drug Abuse (NCADA) launched the Feed Your Ambition campaign and mentorship programme. Centred on motivating and encouraging young people to follow their dreams, not drugs, it is led by three influential Singaporeans - hip hop artist THELIONCITYBOY, Garçons’ owner and F&B entrepreneur Enoch Teo and Singapore’s champion boxer Muhamad Ridhwan. All three have had their unique experiences with the temptations of drugs.
Aside from the auditions and live performances, the festival also featured activity zones run by NCADA’s campaign partners – SportCares, Reactor and Timbre Music Academy. Through interactive activities and games, visitors engaged with the coaches and trainers from these partner organisations at the festival.
Speaking on the importance for youths to live life to the fullest and stay away from drugs, Guest-of-Honour Mr Amrin Amin, Senior Parliamentary Secretary, Ministry of Home Affairs and Ministry of Health, said “NCADA’s campaign sends a very practical and inspiring message to our young people. At the launch festival today, our message is not just about saying no to drugs, but it is also about channeling the enthusiasm and energy of our young people into meaningful and fulfilling pursuits; pushing themselves to the fullest and fighting the temptation to abuse drugs. I am glad that the three mentors have answered this call and I urge more people to come onboard as mentors and in their own ways.”
Speaking on the campaign objectives, Dr Chew Tuan Chiong, Vice Chairman for the National Council Against Drug Abuse (NCADA) said, “We are encouraged that there are those who understand the importance of the anti-drug vision. In a world that is increasingly open to legalising drugs like cannabis, NCADA hopes that Singapore will hold firmly to our vision for a drug-free Singapore. This campaign rallies young people to choose and pursue their goals, and to never give in to the temptation to abuse drugs. The campaign is only the tip of the iceberg for us. Moving forward, NCADA plans to work with like-minded partners in rolling out long-tail programmes that equip young people with the skill sets to pursue their dreams and a meaningful life.”
As part of the campaign, the three mentors will be conducting masterclasses relevant to their areas of expertise - entertainment, entrepreneurship and sports - and are inviting members of public to submit their audition clips online. The audition clips had to be submitted by 21 October 2018.
Caption: Guest-of-Honour Senior Parliamentary Secretary Mr Amrin Amin (centre), with Feed Your Ambition mentors (from left to right) Garçons’ owner and F&B entrepreneur Enoch Teo, hip hop artist THELIONCITYBOY and Singapore’s champion boxer Muhamad Ridhwan. Joining them at the Feed Your Ambition launch festival on 13 October 2018, was celebrity cum Anti-Drug Ambassador Aaron Aziz (far right).
Caption: Recording a song clip - Senior Parliamentary Secretary Mr Amrin Amin and celebrity cum Anti-Drug Ambassador Aaron Aziz joining Feed Your Ambition mentor hip hop artist THELIONCITYBOY at the launch festival’s Entertainment audition booth on 13 October 2018.
Caption: Senior Parliamentary Secretary Mr Amrin Amin with Feed Your Ambition mentor champion boxer Muhamad Ridhwan and celebrity cum Anti-Drug Ambassador Aaron Aziz at the launch festival on 13 October 2018.
Caption: Senior Parliamentary Secretary Mr Amrin Amin taking up the Sports audition challenge. With him are (from left to right) Feed Your Ambition mentors hip hop artist THELIONCITYBOY, champion boxer Muhamad Ridhwan, celebrity emcee Jamie Yeo, and celebrity cum Anti-Drug Ambassador Aaron Aziz.
Caption: Playing a card game of EntreGo at the Entrepreneurship zone led by launch festival partner Reactor. Feed Your Ambition mentor Garçons’ owner and F&B entrepreneur Enoch Teo (centre) was joined by Mr Zhulkarnain Abdul Rahim, NCADA Council Member (left).